How Do I Become A Telecoms Reseller? A 4-Step Guide

Telecoms services are an integral part of many businesses, so becoming a white label telecoms reseller can be a profitable and rewarding venture.

With the rapid growth of Cloud-based services and the forthcoming termination of the ISDN and PSTN networks, to be replaced by VoIP solutions, there are more than ample growth opportunities for any business considering joining a telecom reseller programme.

So, if you’re considering becoming a white label telecom reseller, what steps do you need to consider?

1) IDENTIFY THE SERVICES YOU WISH TO OFFER

As a white label telecoms reseller, there are various products and services you could offer to customers. However, more is not necessarily better so you need to decide whether to market an extensive portfolio or offer a niche selection of products instead. As a newcomer to the telecoms industry, trading with a smaller range initially may be advisable, but it’s also important to consider carefully your business’s capability. Can you deliver the products and services on-time and within budget and, in the long-term, can you provide the ongoing support that customers require? Any successful business relies on brand credibility, so making sure you can deliver outstanding customer service is central to expanding your product range.

2) KNOW YOUR TARGET AUDIENCE

Central to your business’s success will be attracting the right customers, so it’s important to identify your target audience before you start trading. For example, with the BT 2025 Switch Off imminent, there will be over 2 million business customers who need to transfer to VoIP services, many of which are small enterprises that rely on voice calls and fax communications. Targeting these customers with affordable and reliable VoIP solutions could provide rapid growth without the need to try to win over a wide diversity of clients with an extensive portfolio of products and services.

3) FIND THE RIGHT SUPPLIER FOR YOUR PRODUCTS AND SUPPORT

Establishing a constructive partnership with the right supplier will enable you to provide products and services at an optimum price and with the necessary support for your teams. When exploring your supplier options, consider the following points:

Product portfolio: as your business grows, how easy will it be to broaden your product or service portfolio? From VoiP to mobile connectivity and Cloud hosting to the Internet of Things, will your supplier be able to provide the products and services your customers require?
Accreditation: make sure the supplier has a positive rating, has been trading for a reasonable length of time, and can provide positive testimonials from other telecoms resellers.
Support: if you’re new to telecoms reselling, you will benefit from an experienced technical support team, so check how the supplier will help your business achieve its aims with tailored advice, capability training, relationship management, and multi-departmental support (for example, in sales, marketing, and finance).

UNDERGO TRAINING AND ORDER THE PRODUCTS

When you’re ready to enter the telecoms reselling market, it’s vital that your colleagues are fully trained, because a knowledgeable and informed approach to selling will help secure those important first orders. If you’ve chosen a supplier who can provide high-quality bespoke training, you’ll be well-positioned to enter the market with confidence and credibility.